Best Practices for Retail Surveillance

Best Practices for Retail Surveillance

Retail Surveillance Systems

In today’s retail business, surveillance is a necessity. Surveillance systems are used to deter theft, reduce insurance rates, and to improve customer experience. Video footage also contains personally identifiable information (PII). Personally, identifiable information consists of any data that can be used to identify someone. Examples can be names, social security numbers, driver’s license information, and even video content that includes faces. With included technologies such as facial recognition systems, video content can identify a single individual.

Any data collected by a retail establishment is subject to local, state, and federal privacy laws. In some instances, a company must also follow global privacy regulations. These regulations are not based upon your physical location, but the area of the consumers that your company services. Examples are the CCPA or the California Consumer Privacy Act, and the GDPR or General Data Privacy Regulation. The California law protects all the citizens within California, but it applies to any company that provides goods or services to California residents, despite the location (globally) of the business.

Failing to comply with these regulations can result in considerable financial penalties for a business. These penalties can impact the bottom line for profits and, if severe, can put a company out of business. A data breach that leaks information regarding consumers, though it is a criminal act, still falls under the company’s responsibility that is holding the data. It is considered their duty to protect personal data, through redaction, encryption, or other means, so that even in the case of a breach, the consumer’s private information stays private. The impact of a loss of consumer data can cause customers to lose trust in your reputation and take their business elsewhere.

How a company handles video surveillance and other private consumer information can be an enormous financial cost for maintaining the data’s security. Reputation and risk management can help minimize the impact of any data loss. Still, from a consumer perspective, the memory of being breached by a company stays with the affected individual.

Best Practices for Video Data

The Department of Homeland Security has developed best practices for handling data obtained through video as a guideline. While these guidelines are typically applied to video data, the prevailing theories can be applied to personally identifiable data. Here are some of the main points:

Redaction Software Provides Safety

With all the details of a surveillance system, digital data is easy to get piled up and overwhelm staff when implementing digital data policies. Using a single person or even multiple employees to redact private or personally identifying data can become costly. CaseGuard redaction software provides answers to saving employee hours and staying ahead of your company’s reputation management. The application of CaseGuard software makes the impact on your bottom line by creating cost savings for employee time and preventing penalties from failure to comply with privacy legislation.

CCTV and retail surveillance are needed to secure your business, protect you from loss, and protect your employees. Think about how your profit margin can increase with the use of video analytics, which is now available with most professional systems. These tools will help you study the foot patterns of traffic in your company and identify people, cars, and places. The key to understanding the implications of installing a retail surveillance system is “to make sure that the use of the video — the value that is being attained — is equal to or greater than the cost of deploying the solution.”

Without additional privacy solutions, such as CaseGuard’s intelligent automated redaction system, the value of what is attained is lost without protecting the data. CaseGuard protects that value. CaseGuard provides vision technology, research, and tools to analyze video data accurately and quickly. Using artificial intelligence and machine learning-based CaseGuard tools provides a means for compliance with data privacy laws. Encryption and blurring or masking of images retain the data for further study and protect the company from exposure during a data breach. In the matter of law enforcement or other legally obtained data from the video, the technology exists to unmask and recover the personally identifiable information at a later date.

As the decision-maker or owner of a retail establishment, comprehending the large amount of data that a retail CCTV system generates makes creating effective privacy policies manageable. Some of the challenges that a company can face is information overload. Creating powerful information management, retrieval, and destruction policies protects the business and allows the company to be able to use its surveillance system effectively.

As the global leader in redaction technology, CaseGuard’s automated redaction system provides the best solutions for managing your data. The system can be a comprehensive data privacy tool for managing more than just surveillance data and written documents, databases, and images. Also, CaseGuard has additional tools incorporated in its redaction system that can help expand your customer base. Using the language tools, which includes 28 languages, can help transcribe, translate, and caption spoken words captured in the video and any other video that is created for social media and company promotion. The system provides object tracking features, automatic redaction, and data encryption that can provide the most secure surveillance and data gathering system installed. Overall, it saves money and protects the company’s reputation. A reputation that once lost is not easy to regain.

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